Reimagined New User Shopping Experience
Scenario #1 Landing on the hero page
Kate, a first-time visitor to US Mobile, is keen on exploring the available plans. She navigates to the plans section by clicking on the corresponding option in the navigation bar.
Upon landing on the Hero page, Kate immediately notices the presence of a 100-day free trial plan. Intrigued, she proceeds to review all the recommended plans.
Scenario #2.1 Explore individual plan
As Kate scrolls down, she discovers the individual plans. In the redesigned version of the website, she can now compare each plan features, including the free trial option. Additionally, a label indicates the most popular individual plan, streamlining Kate's decision-making process.
Scenario #2.1 Explore group plan
Kate proceeds to the group plan page to explore options for her and her roommates. In the redesigned version, she can now choose the number of lines needed, which dynamically displays all the relevant plans for easy comparison.
Scenario #3 Compare plans
To determine the most suitable plan for her needs, Kate utilizes the compare plans feature to assess different options. She can customize her comparison by hiding certain information in the plans that she deems less important. This enables Kate to compare plans more efficiently.
Scenario #4.1 Customized plan
Having gathered sufficient information about the existing plans, Kate is now interested in exploring whether a custom plan would better suit her specific needs.
She enters the desired number of lines and data requirements into the system. This allows Kate to assess the viability of a custom plan based on her personal preferences and budget.
Scenario #4.2 Generate customized plan (New feature)
Kate now has the ability to generate a customized plan, which is presented as a plan card. Also, the system provides recommendation plans specifically tailored for Kate to compare against her customized plan.
Scenario #5 Understand Unlimited Plans
To improve Kate's comprehension of the Unlimited Plans, I have redesigned the information layout to align with other plans. Specifically, I have highlighted the perks of the Unlimited Premium plan, making it easier for Kate to understand the unique advantages it offers.