Project Overview
Arkind is an arcade game preview app that helps users to explore arcade games easier and faster. An arcade game is a coin-operated entertainment machine typically installed in public businesses. With the development of technology, people can also play arcade games using various game devices.
Project
Google UX certificate project
Timeline
Summer 2022
(8 weeks)
My role
UX/UI designer
Interaction designer
Skills
Competitive Audits
Prototyping
User Interview
PROJECT GOAL
My goal is to create a game preview app that is especially for arcade games. The key is to consider how to help gamers explore arcade games easier and faster, and what other features fit in the arcade game genres.
THE SOLUTION
Search for games

Game filters & Game preview

Personalized gallery & Profile

STYLE GUIDE

DESIGN PROCESS
Meet the users
For this project, I utilized a goal-directed design approach which proved to be highly effective in achieving my design objectives. I began by establishing empathy with potential users and conducted interviews with five individuals who are passionate about gaming. Based on the insights gathered from these interviews, I developed two personas.


Competitive Audits
I looked at several potential competing apps, and although none compete directly with Arkind, we share the same potential users and similar product goals. Most of the features between competitors were very similar, however, the main differences that I noticed were:
- Easily Accessible vs Hardly accessible
- Fun to use vs serious to use
- Content provider vs content presenter
- Bright / Distracting Interface vs Minimalistic Interface

Storyboarding


Close-up Storyboarding
Big Picture Storyboarding
Low-fi prototyping
After sketching out some wireframes, I reviewed what features were necessary, and unnecessary. I listed what I think should be included in the app that can meet users' need. Then I followed the user flow I created to build low-fi wireframes.

Usability testing
I asked 5 different participants who play (discover) new games at least once a month. I got constructive feedback from the participants, and I used affinity diagramming to analyze their feedback for my next set of design iterations.
