Web AR vs. App AR?
Based on my research, we decided to use Web-based AR, as it offers greater accessibility since users do not need to download and install a separate app. Instead, they can easily access the AR experience through their web browser. Our decision was supported by data, which shows that:
1. 55% of smartphone users in the United States had not downloaded any apps in the past month
2. Web-based AR experiences are accessible on 99% of smartphones, while app-based AR experiences are only accessible on 35% of smartphones.
We Have chosen 8th Wall As Our Development Platform
Museum AR experiences
My research on museum-related AR experiences involved a thorough analysis of existing AR-based projects and their impact on museum-goers. I studied the various ways in which AR technology has been used in museums, and I researched data on visitor behavior and preferences, such as their desire for personalized and interactive experiences. I concluded that the success of an AR-based archive experience is dependent on several factors, including:
3. Social media shareability
On our first visit to La MaMa Theatre and experience Ozzie's archive tour, I noticed a few findings:
1. Lack of Information
During the 2-hour tour, Ozzie only selects items from the archive that he thinks may be of interest to the group of visitors. As a result, visitors may not have had the opportunity to learn about or engage with other items in the collection.
2. Weak post-tour experience
After the conclusion of Ozzie's tour, the visit to the archive comes to an end. There may not be an opportunity for visitors to connect back with the archive content or review what they have learned.
3. Zero interaction with the artifacts
In order to protect the valuable artifacts, visitors may be discouraged from touching the artifacts, even if they are eager to do so. This restriction can limit visitors' ability to fully appreciate the physical characteristics of the objects.
Field Research At La MaMa Archive
Interview with Ozzie
During our visit to the La Mama Archive, I had the opportunity to interview Ozzie, the director of Archive. He shared with me the core spirit of the Archive, as well as a wealth of fascinating stories from its history. From our conversation, I learned that:
1. Ozzie plans to highlight some key collections on each tour
2. many of the item stories cannot be fully covered during the tour
3. It's important to present the content in a clear and concise manner